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Grammy nominated Chief Adjuah aka Christian Scott becomes the Face of the first-ever BMW XM

YouTube: BMW XM Christian Scott

Grammy-nominated musician, composer and producer Chief Adjuah aka Christian Scott is the Face of the new BMW XM campaign. The New Orleans born and bred artist posted the announcement recently on his Instagram with the following caption:

"Can’t put into words the joy it’s been working on this incredible campaign⚡️ from the first calls on concept ideation to being on set with this incredible team. What a ride!!"

According to the BMW, Chief Adjuah is connected to the XM campaign because "both are committed to shaping the future with the best of the past."

"I do love luxury cars," says Adjuah in an interview with BMW. "When I experienced the XM the first time, it gave me an instant feeling of that every element of the car looks like an update. This is the kind of energy, that we try to imbue in our creation of musical instruments. And just to be able to see it at that kind of level with what BMW is trying to contribute to the next generation, is beyond inspiring. So, I was honored and very pleased, to be a part of this process."

Click Here to check out the rest of his interview with BMW. Adjuah opens up about his Jazz roots, embracing his West African heritage and creating two hybrid instruments. He also explains the definition of "Stretch Music" which he calls a 21st Century reboot of blues music and jazz.