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Atlanta's Jazz Station--Classic, Cool, Contemporary
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Jazz 91.9 WCLK | Upgrade Your Listening | Become A Member Today

Why Underwrite with WCLK?

ADVANTAGES OF UNDERWRITING:
Jazz 91.9 WCLK is a public radio station that educates, inspires, entertains, informs, elevates, empowers and unites our greater community.  Its mission is to deliver a unique blend of music, news and public affairs programming that honors the stations core values and serve the good of the overall community.

These are what we consider the advantages of underwriting with us:

  • Minimum Clutter – by airing a limited number of announcements per hour your message receives absolute listener attention.
  • High Time Spent Listening – your message is heard because our listeners stay tuned in for longer periods of time during the day.
  • Underwriter Satisfaction – 80% of listeners prefer to buy products from public radio sponsors, when price and quality are equal – 84% of underwriters say public radio has met their marketing expectations.  86% of listeners consider NPR affiliates “personally important to them.”
  • Halo Effect – underwriting enhances public image, projects quality, credibility and stability resulting in listeners being more apt to learn more about and do business with the underwriter.

BUILD YOUR BRAND WITH US
Jazz 91.9 WCLK can help create a strong and meaningful connection with educated, influential and engaged African American listeners in the greater Atlanta areas.  Your business will and should expand by becoming a station underwriter.  Our audience will receive your distinctive message and learn more about your company.  Your brand will be broadcast to an array of listeners by an uncluttered media environment and available only on public radio.

TARGET INFLUENCERS
Underwriting is a specialized and efficient opportunity for businesses eager to target people who value education and are interested in their communities and quality of life issues.  It is an excellent and non-commercial avenue to help preserve music and our rich culture.  Jazz 91.9 WCLK is also a training ground for students at Clark Atlanta University (CAU).

MAKE A DIFFERENCE
A station underwriting partner gets a once in a lifetime opportunity to have a positive impact on young lives and the community at large.  Get on board!  Get on the Jazz 91.9 WCLK airwaves and let’s grow and impact the area together!

UNDERWRITING SINGLES YOUR COMPANY OUT
Underwriting on Jazz 91.9 WCLK places your product and service in a unique position by clearly separating your name from the clutter inherent in commercial advertising.  Just as you, the underwriter, supports Jazz 91.9 WCLK, our loyal listeners will support you.  88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio.

UNDERWRITING IDENTIFIES YOUR COMPANY AS SOCIALLY AWARE
An association with Jazz 91.9 WCLK, with its long standing reputation for social responsibility, identifies your company as a civic and community minded organization with an interest in the public that goes beyond simply selling a product or service.

FIND OUT MORE

Contact our Underwriting department:

James Locklin 404-880-6253 or  jlocklin@cau.edu

Ray Cobb 404-880-8017 or rcobb@cau.edu